Book publishing today is a market where digital and traditional coexist, where borders and frontiers blur and at the same time defy each other. It is a world where the roles of readers, publishers, authors, distributors refuse to be rigidly defined.
The speed of acceleration in change is soaring and often forced by external factors. Yet change and speed can turn into as many opportunities for those publishers ready to learn to adapt and rapidly innovate their products and processes.

 

Many companies have already realized that if they want to survive and expand they need to be agile and dynamic and develop (a number of) original, innovative, resourceful digital strategies. Furthermore, these strategies need to be modified and fine-tuned to emerge in a market where niches and traditional segments combine in new ecosystems. 

 

 

 

Publishing houses and technology are converging, publishers and digital companies are starting to share (even if possibly not enough so far) lessons from their successes and failures in the past years. They have been exploring ideas and new forms of processes reorganization, new forms of marketing and communication.

Discussion and exchange, the ability to hybridise technologies and contents, being imaginative in creating projects and concrete in analyzing data, this will be the blend necessary to steer through ongoing changes.

Since 2008 Editech has been offering Italian publishers the widest, deepest and most complex picture of the international digital market, favouring through plenary and parallel sessions, dedicated workshops and direct meetings among operators a personalized path for each applicant.

This year too Editech will help participants to observe what’s going on in the digital universe, giving them inspiration, instruments, guidelines for a successful approach to change.

 

 

 

Plenary Opening Session – The Market
Presentation, comment and discussion of international (and domestic) scenarios of digital market in the light of accelerations and dynamics launched (and imposed) by Apple and Amazon, scenarios and market data for ebooks, digital consumption, device circulation, purchasing habits for paper and digital products, old genres and new authors.

 

Parallel Session – Publishing Concept and Production
Morning – Digital forms, paper and digital spin-offs; rethink editorial (re)concept, multiplatform contamination, emerging forms of storytelling and gamification.

Afternoon – Innovation in production processes and company reorganization.  

Parallel Session – Communicate and Promote Products for Search Engines and Readers
Morning – The importance of appropriate data management: data going with the book that make it (re) findable and visible in search engines (metadata); data a publisher can collect from (and about) readers to identify their needs and respond quickly to changes in demand.

Afternoon – Ongoing changes in relations between publishers and clients; initiatives in social networks; creation and management of communities from the perspective of service.

 

Plenary Closing Session – Disintermediation and the Role of the Publisher
Global and proprietary platforms, self-publishing, new pure digital competitors entering the market: what remains and what changes in publishers’ work.

 

Workshops (June 22nd)

• The quality of digital products (from production to usability).
• Potentialities offered by HTML5 and EPUB 3 to the publishing sector.