08.45 – 09.15 a.m.
REGISTRATION - WELCOME COFFEE
09.15 – 09.30 a.m.
WELCOME SPEECH
Marco Polillo - President - Italian Publishers Association
Elisabetta Castiglioni - Ceo Global Media Business - Siemens
09.30 – 11.00 a.m.
OPENING SESSION
Chair: Fernando Folini - Publisher - Editoriale Fernando Folini
THE UNITED STATES MARKET AND NEW BUYING AND READING BEHAVIORS
An overview, by the Book Industry Study Group, of the market and trends in digital publishing in the United States followed by an analysis of changes in the demand for editorial product by a public that has already bought an e-reader.
The U.S. Book Industry In Transformation: A Pragmatic Perspective
Angela Bole - Deputy Executive Director - Book Industry Study Group (BISG)
DIGITAL STRATEGIES IN EUROPE: THE POINT OF VIEW OF THE PUBLISHERS
A round table composed of European publishers to learn the state of the art of digital publishing in various countries and to share with them perspectives on strategies that will need to be undertaken in order to take advantage of opportunities, overcome problems and manage change through the definition of a successful business model, in a market where, every day, a new device is released, the number of online users increases and new digital content distribution channels are opened.
Laura Donnini - Ceo - Piemme (Grupppo Mondadori)
Johann Kempe - Senior Vice President IT - Holtzbrinck GmbH
Kate Wilson - Managing Director - Nosy Crow
Stéphanie van Duin - President - Elsevier France
11.00 – 11.30 a.m.
COFFEE BREAK
11.30 – 1.30 p.m.
THE BOOKS OF THE FUTURE: WHEN CREATIVITY AND TECHNOLOGY MEET
Chair Cristina Mussinelli - AIE consultant on digital publishing
Kindle, Sony Reader, Nook, iPhone and iPad are only a few of the available technological tools for reading: not only pure conversions but also examples of innovative types of e-book format – apps for iPhone and iPad, books on clouds, integrated services – will be introduced by an overview on trends in the e-book world by the International Digital Publishing Forum.
Looking Ahead to 2011 via Current Trends in eBook Space
Michael Smith - Executive Director - International Digital Publishing Forum (IDPF)
Beyond the eBook: A digital strategy
Peter Balis - Director Digital Content Sales - John Wiley & Sons, Inc.
Electronic Dictionaries: “lightweight” category
John Johnson - Editorial Manager - Zanichelli
Digital Content Today & Its Consumer
Tim Cooper - Director Direct & Digital Marketing - Harlequin Mills & Boon
The STM Electronic Book: trends and State of the Art
Alessandro Gallo - Sales Manager Southern Europe - Springer
1.30 – 2.30 p.m.
LUNCH OFFERED BY ART AND VISIT TO DEMO AREA
2.30 – 4.00 p.m.
BEING COMPETITIVE: TO MANAGE INNOVATION IN PRODUCTION PROCESSES
Chair: Andrea Angiolini - Director Digital Publishing sector - Il Mulino
Independent of the evolution of the devices and the reading technology, publishers must digitize their content in order to make their investments durable and their editorial property reusable in a flexible way for the production of both paper and digital products.
New graphic interfaces and navigation routes, problems and opportunities for the digitization of contents, reorganization of the entire production process: a journey through conversions, e-book and choice of formats (XML, ePub, etc.).
Between Hype and Hope. Design and Content Offerings for Tomorrow's Reading Devices
Ralf Ressmann - Partner - Information Architects
New and Old: The ROI on an XML Workflow
Laura Dawson - Consultant
Examples of XML based production flows to books and ebooks
Luc Audrain - Head of digitalization - Hachette livre
Editing Process Changes: Advantages and Disadvantages of a Multicanal Product
Gianpiero Garnero - Editorial Director - CG Edizioni Medico Scientifiche
4.00 – 4.30 p.m.
BREAK
4.30 – 5.45 p.m.
DISTRIBUTING DIGITAL CONTENTS TO READERS “ALWAYS ON”
Chair: Mauro Zerbini - Ceo and Executive Director - IBS
This autumn many Italian publishers will present their offers of digital editorial products, but which channels will they be able to use to reach Italian digital readers?
Different solutions to distribute and sell digital content in an efficient and advantageous way: a round table to discuss and understand the opportunities offered by some of the most important players who will operate in the Italian market.
Spiro Coutsoucos - Partner - Readme
Fabrizio Ligi - Ceo - DEA Mediagroup SpA
Gino Mattiuzzo - Strategic Partnership Development Manager - Google Books Italy
Renato Salvetti - Executive Director - Edigita
Antonio Tombolini - Ceo - Simplicissimus Book Farm
5.45 – 6.00 p.m.
CONCLUSION